What’s the etiquette around online invitations?
We love a good piece of stationery at The Wedding Gallery. We love the weightiness of cardstock, the luxury of envelope liners, and the feel of letterpress. But we also know that wedding stationery can be expensive…and that’s before you buy the stamps!
More and more couples are asking us about and opting for wedding websites and email invitations, in lieu of some, or all of their wedding stationery. So to help you navigate digital invitations, we’ve put together a handy guide to email invitations for weddings, from where to make them, to who not to send them to!
There are several reasons why wedding e-invites are a good idea. The first is, of course, budget. Digital invitations are often free.
But having email invitations to save money doesn’t have to mean foregoing paper stationery entirely. Many couples use digital invitations for just some elements of their stationery, like save the dates, information cards, or RSVP cards. This means you can allocate the budget you have for really beautiful invitations which direct people to your wedding website for the rest of the information. Or you can splash our on luxurious on-the-day stationery instead, when it’s in the context of your wedding decor, rather than simply going on someone’s fridge.
Modern-day couples are also becoming increasingly aware of the waste created around weddings. Cutting back on stationery is one step you can take to make your wedding more sustainable.
More and more couples are also opting for email invitations and wedding websites because the options are just as stylish, design-led and fit for the occasion as traditional stationery. If you want swirling calligraphy, ultra-minimalism or something that feels rustic, you can still achieve that through an online invitation.
Etiquette-wise, e-invites have become increasingly acceptable as a form of invitation. While they may not work for a formal black tie wedding, for most modern nupitals, and among the majority of your friends and family, e-invites are perfectly appropriate.
There are a lot of websites that offer email invitations. Some of these have standard templates, while others will let you design your own or make customisations. You can opt for ones with a full envelope-opening experience, while others are a lot more basic.
Some wedding website builders offer e-invites as part of their service too. And as a way of saving on paper and keeping all the key information in one place, a wedding website makes the perfect accompaniment to an email invitation. Read our guide to wedding websites here.
Another thing to note is if you want your e-invite to tracks RSVPs too (a big time-saver). If you do, make sure that service is provided, or provide a link in your e-invite to the RSVP.
As well as using a dedicated e-invite service, you can always design your own and send them to your guests as an image, by email or WhatsApp. These are particularly useful for less formal weddings or as an evening-only invitation.
Of course, you can make your own on InDesign, Illustrator or a similar software. Or for the more novice designer, sites like Canva have lots of free templates to get you started, all of which can be customised.
If you want a digital invitation that’s really special, you can also talk to our recommended stationers about creating a bespoke digital design to email your guests.
You may have some guests for whom an email invitation is not appropriate. Some older relatives, for example, may not use the internet or have an email address. They will find it more accessible to respond to a traditional invitation. That doesn’t mean you need to get a paper invitation designed just for them. A hand-written letter or card is just as nice, and will certainly be appreciated.
Passionate about paper? Check out our recommended stationers here.